{"success":true,"msg":"成功","data":{"shortcutId":"da9e48ae271a1da33022122af1f0d56a","title":"内容加热","content":"{\"children\":[{\"blockId\":\"366be54e010a00822eb7aa664dfd5d95\",\"au\":\"500046170\",\"update\":\"500031657_2026-04-17T08:56:26.686Z\",\"level\":1,\"type\":\"title\",\"children\":[{\"au\":\"500046170\",\"text\":\"内容加热\"}]},{\"blockId\":\"25038f84301d8014aba0d36ff009eef0\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"h3\",\"children\":[{\"au\":\"500012191\",\"text\":\"1. 产品概述\"}]},{\"blockId\":\"9a780e7f56015b5dc9088af7bb926327\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"paragraph\",\"children\":[{\"bold\":true,\"au\":\"500012191\",\"color\":{\"color\":\"#111827\"},\"text\":\"内容加热\"},{\"au\":\"500012191\",\"text\":\"是蒲公英平台为商业合作笔记提供的专属流量加热工具，旨在帮助客户在笔记发布后，通过付费获取增量曝光，验证内容价值并放大传播效果。本次产品升级将迁移至更稳定的流量链路，为您带来更优的互动成本与投放体验。\"}]},{\"blockId\":\"b663a859399a96c265e2a93b79fdabda\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"h3\",\"children\":[{\"au\":\"500012191\",\"text\":\"2. 核心变化说明\"}]},{\"colWidth\":[180,301,371],\"blockId\":\"1bba9b0bafc05b43d01c5eb8872330ef\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"headerRow\":true,\"type\":\"table\",\"children\":[{\"blockId\":\"c27c7a90c3116ca2b3c31dffc4ec9872\",\"au\":\"500012191\",\"type\":\"tr\",\"children\":[{\"xId\":\"9b5a63f8d88f0b1c1cac0909bed0f194\",\"yId\":\"d46f7c2be66a4cc4ca315092f3156296\",\"blockId\":\"5790fa9ff645068e242238c4d80779d4\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"width\":180,\"type\":\"td\",\"children\":[{\"blockId\":\"28717e4ff4118119eec94c7bdf2ad758\",\"au\":\"500012191\",\"type\":\"table-cell-block\",\"children\":[{\"blockId\":\"293c94ccad13e30ef33084157ef6960b\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500012191\",\"text\":\"项目\"}]}]}]},{\"xId\":\"14b414a04220a9bf1821aa500d49f5a2\",\"yId\":\"d46f7c2be66a4cc4ca315092f3156296\",\"blockId\":\"5743f35c2224ade529bd331db359cb1c\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"width\":301,\"type\":\"td\",\"children\":[{\"blockId\":\"09953a3b0d998c3482df5a18a6c89d6b\",\"au\":\"500012191\",\"type\":\"table-cell-block\",\"children\":[{\"blockId\":\"c8630b3a32c1ef7c58f3423f3078aaaa\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500012191\",\"text\":\"旧链路（当前）\"}]}]}]},{\"xId\":\"735d646fb7fbc48c879b74df19643293\",\"yId\":\"d46f7c2be66a4cc4ca315092f3156296\",\"blockId\":\"bdcfa25110f84bfa77d7f83e0f8ef802\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"width\":371,\"type\":\"td\",\"children\":[{\"blockId\":\"24289babc4c80b789dc2dcaec6714f0b\",\"au\":\"500012191\",\"type\":\"table-cell-block\",\"children\":[{\"blockId\":\"47ecfc35c7231730ea0256c785a9ba3c\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500012191\",\"text\":\"新链路（升级后）\"}]}]}]}]},{\"blockId\":\"e9424dc0cbacdbbe3d6c20929e473dfb\",\"au\":\"500012191\",\"type\":\"tr\",\"children\":[{\"xId\":\"9b5a63f8d88f0b1c1cac0909bed0f194\",\"yId\":\"66aceb362e4d289c577beb850413d15f\",\"blockId\":\"6beef547aaee5d531f25f149b43c39f5\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"td\",\"children\":[{\"blockId\":\"86f5a24ebe65dad7bb3083eaede9172b\",\"au\":\"500012191\",\"type\":\"table-cell-block\",\"children\":[{\"blockId\":\"8aaf9967f2afb64f3c8b6c269e2fd061\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500012191\",\"text\":\"CPM（千次曝光成本）\"}]}]}]},{\"xId\":\"14b414a04220a9bf1821aa500d49f5a2\",\"yId\":\"66aceb362e4d289c577beb850413d15f\",\"blockId\":\"74f9de573efb4048c638c37ba8f8712c\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"td\",\"children\":[{\"blockId\":\"2f681957383b96e8c426c2b4be50b2cd\",\"au\":\"500012191\",\"type\":\"table-cell-block\",\"children\":[{\"blockId\":\"19c1723172a8cd8aa140be6f870370eb\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500012191\",\"text\":\"15元\"}]}]}]},{\"xId\":\"735d646fb7fbc48c879b74df19643293\",\"yId\":\"66aceb362e4d289c577beb850413d15f\",\"blockId\":\"045489509b043ae02a56e451be04c04a\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"td\",\"children\":[{\"blockId\":\"2e874963ed53ac174c922cb5de9578e7\",\"au\":\"500012191\",\"type\":\"table-cell-block\",\"children\":[{\"blockId\":\"90421dc817bda01b0cc1c7e01e2a82c7\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500012191\",\"text\":\"25元\"}]}]}]}]},{\"blockId\":\"ff96778d4f39e2d922260c7026a3b82f\",\"au\":\"500012191\",\"type\":\"tr\",\"children\":[{\"xId\":\"9b5a63f8d88f0b1c1cac0909bed0f194\",\"yId\":\"20e7fdf8cdf92e38bcde4a8e2dcb8d11\",\"blockId\":\"fc0f86e339d1789157fe9a947fca11fd\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"td\",\"children\":[{\"blockId\":\"75e74dc0a3b52e59cb7a87c368df2945\",\"au\":\"500012191\",\"type\":\"table-cell-block\",\"children\":[{\"blockId\":\"4db3141354a791028f921fea4360d2af\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500012191\",\"text\":\"加热曝光校验\"}]}]}]},{\"xId\":\"14b414a04220a9bf1821aa500d49f5a2\",\"yId\":\"20e7fdf8cdf92e38bcde4a8e2dcb8d11\",\"blockId\":\"025ed08c59a2c8d0f26fb15bacb83178\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"td\",\"children\":[{\"blockId\":\"d8c5758cc1e49ddaf83cfedf4cf2cffa\",\"au\":\"500012191\",\"type\":\"table-cell-block\",\"children\":[{\"blockId\":\"2478e3394c2725076fba434ae3557d4b\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"paragraph\",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如何使用内容加热？\"}]},{\"blockId\":\"f1ce732a8dc0a23ee36fb7252f0a0d9e\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"paragraph\",\"children\":[{\"bold\":true,\"au\":\"500012191\",\"color\":{\"color\":\"#111827\"},\"text\":\"适用场景\"},{\"au\":\"500012191\",\"text\":\"：已通过蒲公英下单的商单笔记，可在下单时或订单完成后追加加热流量。\"}]},{\"blockId\":\"4e21f0eaf10843f3e95503f89f4b5b65\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"paragraph\",\"children\":[{\"bold\":true,\"au\":\"500012191\",\"color\":{\"color\":\"#111827\"},\"text\":\"操作路径\"},{\"au\":\"500012191\",\"text\":\"：\"}]},{\"kind\":\"bullet\",\"level\":1,\"index\":1,\"blockId\":\"a1f5b1ec2b2a6b02520f3e4a4bd49f09\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"bulleted-list\",\"children\":[{\"au\":\"500012191\",\"text\":\"下单页 → 选择“加热模式” → 设置预算（默认150元/24h）→ 完成支付\"}]},{\"kind\":\"bullet\",\"level\":1,\"index\":1,\"blockId\":\"fc3dc900b6360b4b9eebb6baf5bcaebd\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"bulleted-list\",\"children\":[{\"au\":\"500012191\",\"text\":\"订单页/数据页 → 点击“内容加热”入口 → 选择笔记并设置加热参数\"}]},{\"blockId\":\"7049331eaa815de8d8d7218cfbf615d5\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"paragraph\",\"children\":[{\"bold\":true,\"au\":\"500012191\",\"color\":{\"color\":\"#111827\"},\"text\":\"支持设置\"},{\"au\":\"500012191\",\"text\":\"：\"}]},{\"kind\":\"bullet\",\"level\":1,\"index\":1,\"blockId\":\"a73ae68f5683e03bcaf285b20d274e90\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"bulleted-list\",\"children\":[{\"au\":\"500012191\",\"text\":\"预算金额（可自定义，无单笔记上限）\"}]},{\"kind\":\"bullet\",\"level\":1,\"index\":1,\"blockId\":\"2929eb1f2556dd7e508dc6bd64aa2b18\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"bulleted-list\",\"children\":[{\"au\":\"500012191\",\"text\":\"投放周期（默认24小时）\"}]},{\"kind\":\"bullet\",\"level\":1,\"index\":1,\"blockId\":\"0f28951d1ba865f587c91fdeaa262844\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"bulleted-list\",\"children\":[{\"au\":\"500012191\",\"text\":\"地域定向（可选）\"}]},{\"blockId\":\"39ffcbc7e621a7c2a7246dde0fddf74c\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"h3\",\"children\":[{\"au\":\"500012191\",\"text\":\"4. 价格与效果预估\"}]},{\"kind\":\"bullet\",\"level\":1,\"index\":1,\"blockId\":\"2e5e5953a372e7ee8605b32e93deb857\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"bulleted-list\",\"children\":[{\"bold\":true,\"au\":\"500012191\",\"color\":{\"color\":\"#111827\"},\"text\":\"CPM\"},{\"au\":\"500012191\",\"text\":\"：25元（每千次曝光成本）\"}]},{\"kind\":\"bullet\",\"level\":1,\"index\":1,\"blockId\":\"e42bcc8c099b06682ac97a3679c4cd55\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"bulleted-list\",\"children\":[{\"bold\":true,\"au\":\"500012191\",\"color\":{\"color\":\"#111827\"},\"text\":\"预估曝光量\"},{\"au\":\"500012191\",\"text\":\" = 预算金额 ÷ 25 × 1000\"}]},{\"kind\":\"bullet\",\"level\":1,\"index\":1,\"blockId\":\"5cdf6acde52d0470c074b1bd1ca0cf64\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"bulleted-list\",\"children\":[{\"bold\":true,\"au\":\"500012191\",\"color\":{\"color\":\"#111827\"},\"text\":\"预期效果\"},{\"au\":\"500012191\",\"text\":\"：互动成本（CPE）显著降低，加热流量更精准、更高效。\"}]},{\"blockId\":\"23ad6460c70b91d9767b847074baef62\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"h3\",\"children\":[{\"au\":\"500012191\",\"text\":\"5. 数据查看方式\"}]},{\"kind\":\"bullet\",\"level\":1,\"index\":1,\"blockId\":\"eacc7fe0d94318ccb27436d561335280\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"bulleted-list\",\"children\":[{\"au\":\"500012191\",\"text\":\"投后数据页新增“内容加热”标签页，展示加热带来的曝光、阅读、CPM、CPV数据。\"}]},{\"kind\":\"bullet\",\"level\":1,\"index\":1,\"blockId\":\"1a8182490c87cad26f5194e738ca3b0b\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"bulleted-list\",\"children\":[{\"au\":\"500012191\",\"text\":\"“全部”标签页中的CPM/CPV将同步计入加热消耗，数据口径更完整。\"}]},{\"blockId\":\"2bb040ac2d3003e025949ac37da294c0\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"h3\",\"children\":[{\"au\":\"500012191\",\"text\":\"6. 迁移时间与影响\"}]},{\"kind\":\"bullet\",\"level\":1,\"index\":1,\"blockId\":\"616c6231b68059b3c472e99cd39bd596\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"bulleted-list\",\"children\":[{\"bold\":true,\"au\":\"500012191\",\"color\":{\"color\":\"#111827\"},\"text\":\"迁移完成时间\"},{\"au\":\"500012191\",\"text\":\"：2026年1月23日\"}]},{\"kind\":\"bullet\",\"level\":1,\"index\":1,\"blockId\":\"d15a8d6146bc01c1b576caf3411f604c\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"bulleted-list\",\"children\":[{\"bold\":true,\"au\":\"500012191\",\"color\":{\"color\":\"#111827\"},\"text\":\"影响说明\"},{\"au\":\"500012191\",\"text\":\"：\"}]},{\"kind\":\"bullet\",\"level\":2,\"index\":1,\"blockId\":\"741623227d368840d36e0627c629efac\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"bulleted-list\",\"children\":[{\"au\":\"500012191\",\"text\":\"迁移完成后，旧链路将停止使用，未迁移的订单将无法进行加热投流。\"}]},{\"kind\":\"bullet\",\"level\":2,\"index\":1,\"blockId\":\"685e24fe958b4e547636b422599f0479\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"bulleted-list\",\"children\":[{\"au\":\"500012191\",\"text\":\"已下单的存量订单将按新链路逻辑及价格（CPM=25）自动迁移，不影响投放效果。\"}]},{\"kind\":\"bullet\",\"level\":2,\"index\":1,\"blockId\":\"3e8637cd322d52fe08e72b5622632b05\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"bulleted-list\",\"children\":[{\"au\":\"500012191\",\"text\":\"前端展示价格将同步更新，避免客户误解。\"}]},{\"blockId\":\"1d00e3066ab8738d3b831dd56c9c372f\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"h3\",\"children\":[{\"au\":\"500012191\",\"text\":\"7. 常见问题\"}]},{\"blockId\":\"1c27de9f6e2884d7feb8a6cc071c56a7\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"paragraph\",\"children\":[{\"bold\":true,\"au\":\"500012191\",\"color\":{\"color\":\"#111827\"},\"text\":\"Q：加热功能会不会涨价？\"},{\"au\":\"500012191\",\"text\":\"\\nA：CPM从15元调整为25元，但互动成本（CPE）预计大幅下降，整体性价比提升。\"}]},{\"blockId\":\"27019846c9ae3c41340289a6d236be1e\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"paragraph\",\"children\":[{\"bold\":true,\"au\":\"500012191\",\"color\":{\"color\":\"#111827\"},\"text\":\"Q：所有笔记都能加热吗？\"},{\"au\":\"500012191\",\"text\":\"\\nA：是的，本次升级取消了“单笔记30天内消耗≤5000元”的限制，所有蒲公英商单笔记均可加热。\"}]},{\"blockId\":\"815eaf08d1515bd57e684a5d1027fe3a\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"paragraph\",\"children\":[{\"bold\":true,\"au\":\"500012191\",\"color\":{\"color\":\"#111827\"},\"text\":\"Q：如何查看加热效果？\"},{\"au\":\"500012191\",\"text\":\"\\nA：可在投后数据页查看“内容加热”独立数据模块，了解加热流量的曝光、阅读及成本表现。\"}]},{\"blockId\":\"b2c48e406d3e8fc45c543dfe61d5726f\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"level\":1,\"type\":\"paragraph\",\"children\":[{\"bold\":true,\"au\":\"500012191\",\"text\":\"Q：为什么看不到内容加热入口？\"}]},{\"blockId\":\"1909e1685a8acf12b9166377eeaaf048\",\"au\":\"500012191\",\"update\":\"500012191_2026-04-17T07:26:15.582Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500012191\",\"text\":\"A：春节假期后内容加热入口会全量展示。\"}]}]}","updateTime":1792487143545},"code":0}